See how many times a year you turn receivables into cash. Enter credit sales, returns and your receivables balances, and get the turnover ratio, the average collection period and how you compare with a benchmark you set.
Enter any two and we work out the third. Average receivables is calculated for you.
Use your industry's figure or last year's ratio as the benchmark. For a quarter or a month, the ratio is annualised before comparing.
One-time cash released, based on your average daily net credit sales. New turnover: 0x.
Your inputs stay in your browser. Nothing is stored.
The AR turnover ratio tells you how many times your average receivables balance is collected in a period. Divide net credit sales by average accounts receivable. Divide the days in the period by the ratio and you get the average collection period, which is the same idea as DSO.
Sales made on credit, less returns, allowances and credit notes. Take it from the sales register or revenue ledger, leaving out cash, card and UPI sales.
Example: ₹30 crore billed, ₹1.2 crore returned = ₹28.8 croreOpening plus closing trade receivables, divided by two. Take both balances from the balance sheet or the AR ageing report for the same period.
Example: (₹3.8 crore + ₹4.2 crore) ÷ 2 = ₹4 croreUsed to turn the ratio into a collection period. Use 365 for a year, 90 for a quarter or 30 for a month, matching the window your sales cover.
Example: 365 ÷ 7.2 = 50.7 days| Gross credit sales | ₹30,00,00,000 |
| Returns and allowances | ₹1,20,00,000 |
| Net credit sales | ₹28,80,00,000 |
| Average receivables | ₹4,00,00,000 |
| Collection period | 50.7 days |
| AR turnover | 7.2 times |
Collection period and DSO answer the same question from two directions. If you report DSO to the board, our DSO calculator gives you period-end, average and countback versions from the same data.
Higher is usually better, because cash comes in faster. The right number depends on your terms: a business on 30-day terms should turn receivables about 12 times a year, while 60-day terms point to about 6. Compare with peers in your industry rather than one universal figure.
| Industry | Typical turnover | Collection period |
|---|---|---|
| Retail and eCommerce | 15 to 40x | 9 to 25 days |
| FMCG and consumer goods | 8 to 18x | 20 to 45 days |
| Enterprise SaaS | 5.5 to 9x | 40 to 65 days |
| Logistics | 5 to 8x | 45 to 75 days |
| Manufacturing | 4.5 to 7x | 50 to 80 days |
| Construction and infrastructure | 2.5 to 4x | 90 to 150 days |
Indicative ranges, derived from typical DSO by industry. Your own terms and customer mix matter more than any benchmark.
Customers pay quickly and credit is tight. If it is far above peers, check that strict terms are not costing you sales.
Collection period within about a third of your terms. Collections are working; watch the trend each quarter.
Cash is stuck in receivables. Look at disputes, unapplied cash and a few large slow payers before changing policy.
Get a one-page summary of your turnover, collection period, benchmark gap and the cash faster collection would release.
The ratio moves when receivables shrink faster than sales. These are the levers finance teams pull first.
A gap between delivery and invoice adds days before the credit period even starts. Raise invoices from the ERP the same day.
Receipts sitting unapplied keep paid invoices open and drag the ratio down. Faster cash application from bank and remittance data fixes this quickly.
Short payments and deductions stay in receivables until someone owns them. Give every dispute an owner and a deadline.
A handful of large, slipping accounts usually holds most of the overdue balance. Call those first.
Shorter terms for chronic late payers and new customers move the ratio more than any blanket policy.
Compare annualised turnover month by month. A falling ratio warns you a quarter before cash flow does.
Divide net credit sales by average accounts receivable for the same period. With ₹28.8 crore of net credit sales and ₹4 crore of average receivables, the ratio is 7.2, so receivables are collected about seven times a year.
It depends on your terms and industry. A quick check is 365 divided by your payment terms: 30-day terms suggest about 12 times a year, 45-day terms about 8. A ratio close to that means customers pay roughly on time.
Divide the days in the period by the turnover ratio. A yearly ratio of 7.2 gives 365 ÷ 7.2 = 50.7 days, the average collection period.
They use the same inputs. AR turnover counts how many times receivables are collected in a period, and DSO counts how many days one cycle takes. As one goes up, the other goes down.
You can if credit sales are not split out, but cash, card and UPI sales never create receivables, so the ratio will look better than it really is. Be consistent across periods either way.
Not always. It can mean strict credit terms are turning away good customers, or that most sales are cash. Read it next to sales growth and your terms.